Professional Squash Association Signs Multi-Year Streaming Agreement With Facebook Watch
The Professional Squash Association (PSA) has signed a multi-year agreement with Facebook to bring live matches from the PSA Tour to Facebook Watch. These matches will be available to territories outside of Europe and Japan on a non-exclusive basis.
Live action up until the semi-finals for each tournament will be shown on Facebook Watch, as well as host of additional squash content, including match highlights and feature content. The semi-finals and finals will be shown live on Facebook Watch to territories in the Indian subcontinent only.
The agreement will launch at squash’s pinnacle tournament, the 2018/19 PSA World Championships presented by the Walter Family. The tournament takes place between February 23 – March 2 in Chicago and will be the first in the sport’s history to offer up a $1 million prize fund, which is split equally between the men’s and women’s events.
Fans can follow the PSA’s Facebook Page to get matches added to their Watchlists.
“This exciting partnership with Facebook will greatly enhance squash’s visibility and profile outside of Europe and Japan and we are confident that it will lead to more people watching squash than ever before,” says PSA Chief Executive Alex Gough.
“We will now have an even bigger platform to showcase the incredible skill and fitness of our athletes, while squash fans will have the ability to engage with our broadcasts in greater depth through Facebook’s social features, meaning our thriving and passionate community will become even more connected.
“Facebook also has a proven track record in innovation and this mindset perfectly matches squash’s commitment to growth, with numerous improvements made to all aspects of our broadcast programming in recent years. We are looking forward to working with Facebook over the coming years and are excited by the vast potential of this agreement.”
“The PSA has an engaged community on Facebook and a commitment to innovation, which makes it a perfect partner as we continue to build out our sports offerings on Facebook Watch,” says Facebook North America Sports Programming Lead Devi Mahadevia.
“We look forward to working closely with the PSA to help grow the sport of squash by delivering interactive broadcasts that enable fans to watch together in entirely new ways.”