Telstra Broadcast Services Continues to Expand Growth in the United States
Telstra combines technology, network capability, and talent from around the world to enable its customers to thrive in a connected world. Telstra’s heritage is Australian and it has a strong global presence, particularly in the rapidly-growing markets of the Asia-Pacific region. Telstra Broadcast Services brings to its customers a dedicated team of media industry professionals, high-performance media networks, online video and cloud platforms, satellite services, and 24/7 bookings, operations, and engineering support.
The Telstra Broadcast Services business has grown in the United States over the last twelve months, with new sports customer acquisitions, additional investments in the Telstra Global Media Network points of presence in the Americas, and the addition of broadcast solutions architects, business development executives, and sales team members. With all of this new momentum, Telstra Broadcast Services has renewed its sponsorship of SVG for the second year.
“Being a member of SVG has allowed us to meet and interact with the American and international sports community in an intimate and relaxed setting at conferences, summits, and networking events. We have been able to share our innovative projects with the SVG community, get feedback and input, and also learn from others experiences and best practices,” comments Anna Lockwood, head of global sales, Telstra. “The many member benefits of SVG that we have appreciated this year include the magazine, website, events, and networking opportunities. Telstra is also an active member of SVG Europe, and this year we are looking forward to hosting the second SVG Australia Summit in Sydney for the Australian and New Zealand sports industry, after a very successful launch in 2018.”
This has been an exciting past 12 months for Telstra Broadcast Services, as teams worked on major sporting events in Australia and Asia, bringing high-value live sports content into and out of the United States and Europe from the Asia Pacific region. The Special Events team also completed the second full year of providing content contribution services to Perform Group for the Women’s Tennis Association (WTA) global tour, covering over 50 WTA tournaments around the world. In other highlights, the Telstra Distributed Production (DPN) Network used for remote production workflows was extended to Los Angeles during trials with NEP Australia, and Netcam, the miniature live camera for tennis, was used in 2018 at the Laver Cup, the WTA Finals in Singapore, and all four Grand Slams. And Telstra launched its 4K services for Foxtel on the Summer of Cricket in Australia, and for WTA Media on the WTA Finals in Singapore.