Third Annual Avid Customer Association Vote To Open on March 17

Avid, in partnership with the Avid Customer Association (ACA), has launched the third annual ACA Vote, which will remain open until March 17. The ACA Vote helps to prioritize Avid’s product roadmap, as well as gather insights and viewpoints from the industry’s preeminent customer and user community. Results will be unveiled during the ACA’s highly anticipated Connect 2019 conference of media and entertainment technology users and influencers, immediately preceding the 2019 NAB Show. Upon voting, participants will receive a discount on their Connect registration.

“The ACA makes it simple for our media and entertainment colleagues to collectively shape the future of the industry, starting with immediate access to the hugely influential vote along with instant, free membership in the ACA,” says Darren Long, director, Sky Production Services/co-chair, ACA Board. “Within a few short years, we’ve rapidly achieved strength in the sheer number of individuals who are enthusiastically participating in the ACA because they recognize the value in asserting their personal influence, growing their network and expanding their potential. ACA members can wield real power by voting and then making plans to be at Connect where the collaborative spirit of the ACA comes to life.”

In the last ACA Vote, thousands of TV, film, and music professionals from 3,500 organizations in 117 countries identified the media and entertainment industry’s key investment priorities and technology trends spanning multiplatform content delivery, remote production, and 4K/UHD. Additionally, in direct response to the voters’ input, Avid has since delivered dozens of features and enhancements in its products and solutions for content creation, management, and delivery.

“Through the unique power of the ACA Vote, our colleagues everywhere in media and entertainment are achieving crucial clarity and focus on our industry’s most pressing challenges and vision for the future, while also guiding us at Avid to develop and deliver the products to meet those needs head on,” says Jeff Rosica, CEO and President, Avid. “There is no better source than the ACA Vote for understanding what media technology users want and need. This is an exciting time of year at Avid, culminating when passionate people at all levels of this dynamic industry come together at the Connect conference, share in the vote results, and clear the way for making even more progress.”

To help foster greater understanding of industry challenges and opportunities, the ACA leadership and Avid have again appointed Devoncroft Partners to expand the efforts of surveying, capturing and analyzing the valuable viewpoints from the community on evolving business dynamics, emerging trends, and technology directions that are important to the media industry.