Bloomberg Asharq Leverages Avid Set of Tools for IP News Production

Bloomberg Asharq will deploy Avid tools and solutions to help establish its all-IP news production infrastructure. Debuting later this year in Dubai International Financial Center, Bloomberg Asharq will broadcast globally with business and news coverage and analysis 24/7/365 on the companies, markets, and economies of the Middle East.

The Avid MediaCentral platform will provide the foundation for Bloomberg Asharq’s news production environment, optimizing collaboration across all aspects of the production cycle. Avid MediaCentral | Cloud UX will allow production teams located anywhere to access content through a simple, user-friendly graphical interface. Production teams also will rely on Avid creative tools including Media Composer nonlinear editing systems and Pro Tools digital audio workstations. Avid NEXIS, the media industry’s first software-defined storage platform, will give the broadcaster unprecedented media performance, scalability, and reliability.

“Our vision to create a leading independent source for business and news will be rooted in our IP-connected production environment extending from the studio to the field, which will allow our teams to collaborate seamlessly and rapidly deliver compelling coverage around the clock,” says Omran Abdallah, Chief Technology Officer, Bloomberg Asharq. “We’re pleased to rely on Avid to help us deliver this vision from end to end.”

“With its focus on IP from the outset, Bloomberg Asharq is innovating to raise the bar in television news production collaboration, speed and overall workflow efficiency,” says Jeff Rosica, Avid CEO and President. “When customers like Bloomberg Asharq go to work on defining the future of media operations, it’s Avid’s privilege to provide platforms, tools and solutions that make it a reality.”