NAB 2019: Nagra Puts Focus on Content Protection, Active-Content Monetization
Nagra, a Kudelski Group company, will demonstrate its latest technologies in content protection, anti-piracy services, watermarking, and active-content monetization at the NAB Show at Booth SU3624.
“With traditional TV and OTT now synonymous and with numerous needs to address — such as protecting premium content, especially in sports, fighting new forms of piracy, integrating various sources of content, and running cloud operations — players in the media and entertainment space must have the right strategy in place for success,” said Tom Wirth, SVP, Americas, NAGRA. “We are now at a stage where operators, broadcasters, and content owners must drive business transformation forward and adapt to current markets needs by leveraging solutions that are simple, smart, flexible, and efficient. This will be the focus of our NAB showcase.”
NAGRA’s key themes and demonstrations at NAB 2019 will include:
Cloud-Based Content Value Protection: NAGRA will highlight its cloud-based Security Service Platform, cloud.SSP, a unified and flexible platform for managing all of an operator’s content-security requirements across all screens. NAGRA’s cloud.SSP supports TVkey Cloud, a new cloud-based direct-to-TV security solution for Smart TVs. NAGRA will also highlight comprehensive Android TV security and content protection for ATSC 3.0, the next version of the broadcast standard for distribution of local TV channels in a connected world.
Anti-Piracy Services and Forensic Watermarking: Complementing the content-protection showcase, NAGRA will demonstrate its approach to proactively fighting and disrupting the growing scale and sophistication of ever-evolving piracy threats by providing a combined approach of anti-piracy services and forensic watermarking for premium live sports coverage and VOD content. Latest technology innovations include watermarking with very short detection time for pre-release content, as well as linear-channel watermarking to enable broadcasters and sports-rights owners to identify which affiliate’s distribution channel or licensee’s TV channel is most often the source of pirated content.
Active Content Monetization: Driven by the flexible OpenTV Suite, NAGRA will showcase how service providers can effectively drive consumer loyalty by enabling efficient on-boarding of OTT content with an elegant data-driven approach to content discovery. For operators seeking a ready-to deploy end-to-end OTT solution, Conax GO Live provides live TV streaming to Android and iOS devices, with start-over and catch-up TV capabilities, in less than 30 days. Running on AWS, Conax GO Live operates on the Conax Contego unified content-security platform supporting major native DRMs. Recent deployments of Conax GO Live will be on display.
Smart Business Operations with Data Analytics and AI: NAGRA will highlight the unique approach and capabilities of NAGRA Insight, an AI-driven, pay-TV data analytics platform. NAGRA Insight enables service providers to make better business decisions to improve their bottom line, take control of the data they own and create personalized actions that drive monetization, along with subscriber value, content, quality of experience, and targeted advertising.