SendtoNews Grasps Distribution Rights of MLS Video Content to Local Digital Publishers

Digital video distribution platform SendtoNews (STN) announced a multi-year agreement with Major League Soccer (MLS) that gives STN exclusive distribution of MLS video content to local digital publishers across North America.

“SendtoNews is excited to add Major League Soccer to our roster of professional sports league partners which includes MLB, NFL, NBA, PGA Tour and dozens of other content creators,” says Matthew Watson, CEO of SendtoNews. “With our video distribution platform, we are able to help expand Major League Soccer’s digital offerings and provide more places for fans to engage with their content.”

As part of the agreement, SendtoNews receives digital rights to distribute MLS highlights, interviews and more to STN’s more than 1,600 local publishing partners.

“Major League Soccer is constantly seeking new distribution opportunities to bring our content to more fans in more places,” says MLS SVP of Media, Seth Bacon. “SendtoNews’ relationships with local media partners will undoubtedly offer more destinations for fans to experience MLS.”