Game Changer MVP Anchors Entertainment of Parramatta Eels’ First Season in Bankwest Stadium

Game Changer MVP announced a partnership with the Parramatta Eels to deliver its first-ever team-wide graphics and entertainment package outside of North America. For the upcoming National Rugby League season, Sydney will welcome a new home for the Eels with the opening of Bankwest Stadium in April 2019. As part of its services, Game Changer MVP will create and implement entertainment and visual elements on display across the brand-new venue, custom tailored to capture the look, feel, heart and soul of the Parramatta Eels.

“Capturing the rich tradition and essence of the Eels for their new home is something we are honored to deliver for Parramatta and Eels fans,” says Matt Coy, chief operating officer of Game Changer MVP. “With the opening of Bankwest Stadium, we look forward to working with the stadium, Eels and our exclusive partner in Australia, TLA Australia, to deliver fans the best in in-game entertainment.”

Elements created by Game Changer MVP for the Eels and Bankwest Stadium will include:

In-Venue Entertainment & Visual Elements

• Full motion graphics packages for look & feel across Bankwest Stadium video and LED ribbon boards
• Player introduction & sponsor packages as well as hype reels for team run out, game opens and second half opens across Bankwest Stadium main video and LED ribbon boards
• Custom pregame show and halftime introduction show creation
• Parramatta Eels’ cheerleader introductions

Fan Entertainment & Engagement

• Custom social media content featuring Eels players & celebratory GIFs
• Integrated social media elements across in-venue video board for fan engagement
• “Flashpoint” app technology for all Eels fans to use their cell phones during the open and other key moments at the stadium with their flashlights and screens flashing in sync
• Interactive Games featuring custom designs also tailored to Eels fans