Intersport Leverages The Video Call Center for Live Coverage of the Dos Equis 3X3U National Championship on Twitter

Intersport will use The Video Call Center’s video-caller based television platform to expand its live Twitter coverage of upcoming marquee events including basketball’s Dos Equis 3X3U National Championship.

“Our mission when producing events is to give the viewer an experience that is as close to being there as possible. The Video Call Center adds a whole new dimension to how we achieve that,” says Intersport Executive Producer John Paquet. “VCC live remotes by smartphone make it feasible to augment traditional coverage with live cameras that are literally anywhere. Our hosts, fans in the stands—we can have anyone contribute their perspective while keeping complete editorial control to protect the high standards our sponsors and event-holders expect from Intersport.”

Coverage of the Dos Equis 3X3U National Championship will stream live on Twitter beginning April 5th. Intersport producers will use the VCC platform to capture the first-ever live, fans-eye view of the competition. Fans in the stands will have the opportunity to take to the air, using their smartphones to deliver their own live commentary, reaction, and views from their seats courtside and throughout the venue. VCC call producers will provide call screening to ensure only the best, most appropriate fans are delivered to the Intersport control room for integration into the live stream.

“Intersport has a well-earned reputation for bringing creativity and innovation to its live event coverage,” says VCC CEO Larry Thaler. “They immediately recognized the creative potential of using VCC live video caller remotes to enhance their productions. We are thrilled to be supporting Intersport in fulfilling its vision.”

Intersport has been an award-winning innovator and leader in the creation of sports, lifestyle and entertainment-based marketing platforms. With expertise in Sponsorship Consulting, Experiential Marketing, Hospitality, Customer Engagement, Content Marketing, Productions, and Sports Properties, this Chicago-based Marketing & Media Solutions Company helps their clients to create ideas, content, and experiences that attract and engage passionate audiences.