NAB 2019

NAB 2019: MediaKind, Google Cloud Team Up To Enhance Delivery of Highly Personalized Media User Experiences

MediaKind (Booth SU720), a global media-technology leader, is partnering with Google Cloud to enable MediaKind’s entire portfolio of solutions to operate on Google Cloud Platform (GCP). As of today, MediaKind customers can leverage and benefit from Google Cloud’s ecosystem of solutions and assets, such as TensorFlow and BigTable; global-networking, best-in-class Kubernetes Engine; advanced AI; and ML APIs. This new offering opens up possibilities for customers of MediaKind and Google Cloud to deliver a heightened level of personalized user experience.

MediaKind’s Angel Ruiz: “Working on a cloud-based architecture enables media operators and service providers to scale quickly and adapt to the demands of changing consumer consumption habits and trends.”

Says MediaKind CEO Angel Ruiz, “We have many customers who would like for our software to work in Google Cloud, since much of their other portfolio is already in Google Cloud. Working on a cloud-based architecture enables media operators and service providers to scale quickly and adapt to the demands of changing consumer consumption habits and trends. By integrating our products with Google Cloud, we are opening up production in the cloud to new global markets where cost and ease of integration are big factors in deciding which solution or product to choose.”

MediaKind and Google Cloud have collaborated on a number of projects, most notably on the world’s first 6K tiled 360-degree live sports streaming of a basketball game, which was delivered in Germany to Deutsche Telekom viewers via the Magenta VR app on Dec. 9, 2018. On this project, MediaKind’s virtualized software encoding technology was deployed on Google Cloud Platform (GCP). MediaKind’s software-based video solution was used to efficiently control and operate the traffic flow, while GCP was leveraged to enable flexible, scalable and self-healing cloud processing operations on dedicated dashboards.

Through the entire Google Cloud ecosystem, MediaKind customers can enable a wide range of media applications and workloads through the cloud and take advantage of the greater reach to deliver personalized experiences to end users. The combination of the MediaKind and Google Cloud ecosystems enables faster time to market and more flexible cost structures, lowering the financial risks to creating and delivering immersive media experiences.

Other MediaKind and Google Cloud demonstrations are being hosted at the MediaKind booth:

  • ABR goes Main Screen with MediaKind’s Encoding Live, Prisma, and MediaKind Video Cloud Processor (Aquila area)
  • Media Experience Any Way (Orion area)
  • Immersive 360 as-a-Service (Consumer Experience area)

MediaKind is also featured in the Partner Pavilion at the Google Cloud booth (SU218).

For more information on the MediaKind Universe, visit the MediaKind website: www.mediakind.com.

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