NAB 2019

NAB 2019: Maxon Acquires Redshift Rendering Technologies

Maxon (Booth SL6324, SL1624MR), developer of professional 3D modeling, animation, and rendering solutions, has acquired Redshift Rendering Technologies, developer of the Redshift rendering engine. Redshift is a powerful and flexible GPU-accelerated renderer, built to meet the specific demands of contemporary high-end production. An extensive suite of features makes rendering complicated 3D projects remarkably faster than traditional rendering solutions. Redshift is available as a plugin for Maxon’s award-winning Cinema 4D and other industry-standard 3D applications.

“Rendering can be the most time-consuming and demanding aspect of 3D content creation,” said Maxon CEO David McGavran. “Redshift’s speed and efficiency combined with Cinema 4D’s responsive workflow make it a perfect match for our portfolio.”

Said Nicolas Burtnyk, co-founder/CEO, Redshift Rendering Technologies, “We’ve always admired Maxon and the Cinema 4D community and are thrilled to be a part of it. We are looking forward to working closely with Maxon, collaborating on seamless integration of Redshift into Cinema 4D and continuing to push the boundaries of what’s possible with production-ready GPU rendering.”

Redshift has provided rendering solutions for such companies as Technicolor, Digital Domain, Encore Hollywood, and Blizzard. Noteworthy projects where Redshift has been deployed for VFX and motion graphics include Black Panther, Aquaman, Captain Marvel, Rampage, American Gods, Gotham, and The Expanse.

For more detailed information and a FAQ, visit the Maxon site.

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