NAB 2019

NAB 2019: NAGRA, BitRouter, Harmonic Demo Solution To Seamlessly Enable ATSC 3.0 Video Services

NAGRA (Booth SU3624), BitRouter (Booth N1831), and Harmonic (Booth SU810) are introducing a solution that provides broadcasters and device manufacturers with the most flexible way to prepare for the launch of the new ATSC 3.0 next-generation broadcast standard and related video services on both connected and unconnected ATSC 3.0 devices.

On display at the BitRouter booth, the end-to-end solution integrates NAGRA content-protection technologies, the BitRouter ATSC 3.0 receiver stack, and the Harmonic Packager XOS for live OTT streaming. Integration of these various technologies enables an addressable solution to monetize ATSC 3.0 services and upsell consumers migrating to the standard. It also features a purchasing capability using existing mobile communication channels along with ATSC OTA and broadband-IP transmission.

“NAGRA is committed to helping U.S. broadcasters prepare for the launch of ATSC 3.0 with best-of-breed solutions and partners,” said Tom Wirth, SVP, Americas, NAGRA. “The solution we are demonstrating together makes great strides in enabling new services and monetization opportunities for the next gen market. We have a long history of success ensuring premium content is protected and secure, and ATSC 3.0 will be no exception. While security is the starting point, we are also looking to future opportunities, such as broadcasting to moving vehicles for both entertainment and telematics, IoT, analytics and hybrid business devices and services that broadcasters might want to deploy.”

Said Gopal Miglani, president/founder, BitRouter, “BitRouter’s ATSC3pak middleware and ATSC3pro turnkey set-top box and gateway solution provided an ideal platform to quickly integrate NAGRA’s content-protection technology. ATSC3pro provides an open UI SDK. BitRouter deployed its ATSC 1.0 middleware in over 30 million receivers with 14 different SoC platforms. We are committed to bring the same robustness and portability to the ATSC 3.0 receiver market.”

Said Jean Macher, director, broadcast market development, Harmonic, “As our industry embarks on this ATSC 3.0 journey, new linear-TV consumption models that use content protection are a top priority for broadcasters. The solution proposed by NAGRA, Harmonic, and BitRouter is addressing both connected and non-connected ATSC 3.0 receivers for maximum monetization opportunity. We are excited to work with our longtime partner NAGRA on this breakthrough protection technology.”

Additionally, set-top–box and TV manufacturers will have access to the complete NAGRA and BitRouter Software Development Kit (SDK) to enable development of turnkey ATSC 3.0-ready reception devices.

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