Steve Tseng Joins Pac-12 Networks as EVP of Sales
Pac-12 Networks announced that Steve Tseng, a highly respected sports and entertainment sponsorship sales executive, will join the Pac-12 as Executive Vice President, Sales, effective May 13. In his new role, Tseng will be responsible for revenue growth across sponsorship, advertising, branded content and related Pac-12 assets, based out of Pac-12 headquarters in San Francisco and reporting into Pac-12 Networks President Mark Shuken.
“As we look to drive value across our Pac-12 Networks and Conference, I am excited that Steve will be bringing his track record of success in vertically integrated sales to attract brands to the Pac-12 property,” said Shuken. “Steve’s extensive experience across business development, consulting and brand activation, along with his ability to lead and manage teams, will be a great addition to our team as we continue to explore ways to deliver value to our member schools.”
“I am thrilled to be joining the Pac-12 team to help lead the next phase of growth for such a storied property with so many iconic globally recognized university brands,” said Tseng. “The Pac-12 already boasts fantastic brand partners, and I believe there is a significant opportunity to create new, innovative partnerships given incredible platforms and content of the Pac-12 and the attractiveness of Pac-12 audiences and their high levels of loyalty and engagement.”
Tseng brings over 25 years sales, consulting and activation experience to his role at the Pac-12. He most recently served as Senior Vice President for Endeavor (formerly WME IMG) and head of the San Francisco office, where he managed the Visa Inc. global account, including developing and executing their sponsorship plans on-site during the Winter Olympic Games in South Korea and FIFA World Cup in Russia. His over-two-decade career at WME IMG includes significant senior experience in sponsorship sales, activation, events and brand consulting, including for such companies as Wells Fargo, Accenture, Hyundai, DHL, Barclay’s McDonald’s, Chevron, Adobe, YouTube, and Honda. Tseng also served for two years as the Chief Global Partnership and Chief Sales Officer of the Women’s Tennis Association.