ESPN Digital Posts Best March Ever; Remains No. 1 US Digital Sports Property
ESPN Digital ranked as the No. 1 U.S. digital sports property in March across every key metric. ESPN reached 95.4 million unique visitors (up +23% YOY) for its largest March on record.
The ESPN app was once again ranked as the No. 1 sports app in the U.S., attracting 19.9 million unique visitors and 1.8 billion minutes, up +25% and +39%, respectively YOY (based on ESPN’s analysis of sports apps found within Comscore All Applications category).
ESPN Digital also was No. 1 in total minutes with 6.1 billion, which was 3.1 billion more than No. 2 Yahoo-NBC Sports (3.0 billion), and with an average minute audience of 137,500, out-delivering No. 2 Yahoo-NBC Sports (67,832), according to Comscore Total Minutes.