fuboTV Makes FanDuel Its Exclusive Gambling-Content Partner
It’s the first virtual MVPD to align with a gaming company
fuboTV, the over-the-top live-TV streaming service, struck a deal with FanDuel Group today to make the popular gaming company its exclusive sportsbook, online-casino, horse-racing, and DFS (daily fantasy) partner. The partnership is the first-of-its-kind between a virtual MVPD and a gaming company.
The deal will expand fuboTV’s sports offering once FanDuel’s betting data is integrated on the fubo platform. That’s expected to happen in the coming weeks.
“We are always looking for ways to add value for consumers and enhance their premium experience with fuboTV,” Min Kim, VP, business development, fuboTV, said in an official release on Thursday. “Gaming and sports are natural complements, and fuboTV’s industry-leading product offerings will be further enriched with FanDuel’s innovative entertainment solutions. We’re thrilled to select FanDuel as our partner, the first deal of its kind between a virtual MVPD and a gaming company, and integrate their products into fuboTV.”
In addition to the content elements of the relationship, the two entities also agreed to a media buy, making FanDuel the exclusive advertiser on fuboTV in its category.
“We’re partnering with fuboTV to demonstrate how FanDuel can enhance the live-viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their TV, phone, tablet, or computer,” Adam Kaplan, VP, content business and operations, FanDuel, said in the release. “fuboTV is a sports-centric company, focused on live sports and entertainment content, making them a natural partner. By integrating our odds and data on fuboTV’s platform, we are truly changing the way people watch live sports.”
TVG and TVG2, America’s horse-racing network and an affiliate of FanDuel Group, will also be available to fuboTV subscribers nationwide beginning soon. TVG will be added to the 90+ channels in fuboTV’s base package, and TVG2 will be available through the Sports Plus add-on package.