Sportradar Extends Data Deal With The Associated Press
Sportradar announced a long-term extension of its agreement with The Associated Press. Following a three-year collaboration as AP’s official sports data provider, Sportradar will continue in the role to deliver its core sports data content to AP’s traditional and digital platforms.
In addition to sharing its data APIs, including ones for the NBA, MLB, Soccer and NCAA Sports, Sportradar is providing AP with access to its market-leading radar360 research engine and support from its best-in-class Research Desk.
“We strongly value our relationship with AP, and we are grateful for the opportunity to continue working with the most respected news institution in the world,” said Brian Josephs, vice president of digital sport, Sportradar. “Combining our competencies has proven to be very successful, and we anticipate this continuing in the future as AP begins utilizing tools and services like radar360 and our Research Desk to help them further enhance their leading sports coverage.”
“Sportradar has been a great, forward-thinking ally that has consistently provided top-notch support to AP,” said Barry Bedlan, AP’s sports products director. “We look forward to the next phase of our relationship and exploring how we can best maximize Sportradar’s technology, data, and information for our audiences.”
Starting in September, Sportradar and AP expanded their collaboration to include automated previews for every MLB, NBA, and NHL game, using game, seasonal and historical data from Sportradar. Through this arrangement, text stories are produced directly from Sportradar’s data without the intervention of editors.