NHL, GameOn Provide Content for Fans Through NHL Chatbot on Facebook Messenger

GameOn and the National Hockey League (NHL) announced a new partnership which will enable fans to receive premium content through the exclusive NHL Chatbot, launching just in time for the 2019 Stanley Cup Final.

Available for Facebook Messenger starting May 27, the NHL Chatbot will deliver rich fan experiences through regular news updates, game previews and notifications, scoring alerts, schedules, standings and most notably, GIF and video in-game highlights.

“What sets us apart is our ability to deliver personalized live and on-demand content in engaging ways, features today’s fans crave directly from the leagues and teams they love,” said Kalin Stanojev, Co-founder and Chief Product Officer, GameOn. “GameOn is bringing on-demand video highlights to chat and chatbots are becoming an increasingly valuable tool for sports leagues around the world to engage authentically with their fans in richer, more dynamic ways. The NHL bot shows the League is embracing new technology and helps extend its reach to a growing fan base by bringing meaningful, rich-content to where they already are, all customizable and with the latest in-game updates.”

“We’re always looking for new ways to engage with our passionate fans and give them the customized, mobile-first content they want, when they want it,” said Chris Foster, NHL Director of Digital Business Development. “The NHL Chatbot we’ve developed with GameOn provides a unique and powerful touchpoint connecting fans to our content and platforms in an effective and efficient way.”

The NHL bot is powered by ChatOS, GameOn’s proprietary end-to-end development and integration platform designed specifically for the future of messaging and voice applications. It dramatically streamlines the creation of robust, content-driven premium user experiences. ChatOS connects directly to brands’ Content Management Systems (CMS), data sources, and API feeds; allowing them to effortlessly deploy this content across a wide array of platforms and applications through highly engaging chat experiences.

Fans are engaging with their favorite teams in new ways and on new platforms, and sports organizations must keep up with the evolving demands from their fans. The NHL bot puts fans in control; it responds to their natural language requests for specific news, scores, schedules, game notifications, GIFs, video highlights, and more about the players and teams they love, broadcasting directly in chat as they happen. Fans can also customize their experience by choosing to receive game updates and news from their favorite teams.