Mark Gederman Joins Vizrt as Global Head of Sports Marketing
Vizrt has announced that Mark Gederman has joined the recently formed Global Sports business unit as the Global Head of Sports Marketing.
In this role, Gederman will lead the charge in defining and executing the Global Sports marketing strategy across all sports customers, and he will be instrumental in Vizrt’s marketing event activities, as well as with marketing content and offering to our worldwide sports customers. Three areas of initial focus will be to consolidate the digital marketing path for sports; to shape and further focus Vizrt’s sports solutions and offerings; and to prioritize monetization initiatives around Vizrt’s virtual advertising solutions.
Gederman is a senior marketing executive coming to Vizrt from his role as Director of Global Marketing for Sports at ChyronHego where he implemented strategic and tactical marketing campaigns, supporting sales activity across sports rights holders, teams, leagues, and federations.
“Vizrt has been on my radar for a long time as a company that continually develops and markets products which excite sports broadcasters, teams and leagues, and fans,” said Gederman. “I can’t wait to be a part of this and to contribute to Vizrt’s Global Sports division.”
“Mark has an incredible amount of valuable experience in our industry. He is a seminal “transfer” for the Global Sports team and I am delighted to be able to bring him into Vizrt,” said Stephan W. Stadler, President, Global Sports. “I am especially looking forward to working with him to help shape new ways of bringing our world-class products to market.”
Gederman has 30 years of experience in the broadcast and sports technology industry. Previous roles include Marketing Director at Grass Valley, as well as other positions at Avid Technology and EMC Corporation. His first job was in television production as a Broadcast Engineer and Producer.
He will report directly to Stadler and will be based in the Vizrt New York office.