SVG College Summit: Cinematic Techniques and the Art of Storytelling in Live Sports Production

Award-winning duo Megan Wells and Tom Wells share tips on making distinctive live shots

Break through the noise and cut through the clutter. In a landscape oversaturated with linear and digital sports content, learn how paying strategic attention to a unique visual and storytelling approach will elevate your content above the rest.

In this presentation from the 2019 SVG College Summit, Megan Wells, former head of content/executive producer, Under Armour and Red Bull Media House, and former producer/director, Turner Sports, and multiple Sports Emmy Award-winning cinematographer/DP Tom Wells, offer a high-level overview of how to get inside the mind of your audience, provide a unique visual experience, and connect with them emotionally to keep them coming back to your content and your platform.

From lens choice to camera placement to carefully considering demographics and audience motivation, the owners of Two Birds Films and Technician Films share learnings from more than 20 years in sports production, working with such clients as Fox Sports, MLB, Super Bowl, NBA, Red Bull, Under Armour, and The Olympics.