Professional Squash Association Signs Deal With Dailymotion for Video On Demand Content
The Professional Squash Association (PSA) has signed an ongoing partnership with Dailymotion which will see the video-sharing platform host video on-demand content from the PSA World Tour.
Dailymotion’s platform will feature extensive highlights from the PSA World Tour, exclusive interviews with the sport’s biggest names, coaching videos and more. The partnership launched at last week’s CIB PSA World Tour Finals, with content from the tournament achieving almost 100,000 views on Dailymotion’s platform throughout the six-day event.
Dailymotion is the world’s second largest video platform and their website brings in over 300,000,000 unique users every month and over 3,000,000,000 monthly views. It is envisaged that the partnership will increase PSA’s digital presence and help the sport grow its global audience.
“We’re excited to partner with Dailymotion to expand our digital content offering,” said PSA Head of Digital, Chris Harvey. “Our digital following has grown tremendously over the past few years and we have built up a passionate and knowledgable fanbase. Dailymotion is one of world’s largest video-sharing sites and we’re looking forward to increasing the reach of the sport by utilizing their platform.”
“As Dailymotion expands its global fan communities, we are excited to work with the PSA and bring their premium squash content to new audiences through the Dailymotion platform,” added Dailymotion Head of US Sports Partnerships & Content Development, Jolie Roberts.