A+E Networks Turns To Blackbird On Multi-Year Deal to Drive Major Video Productivity Efficiencies
A+E Networks has struck a six-figure, multi-year deal with Blackbird, a market-leading cloud video platform. A+E Networks, a joint venture between Hearst Communications and Disney, will incorporate Blackbird within its media infrastructure for a range of key video workflows. The use of Blackbird is designed to deliver major productivity enhancements across A+E Networks’ business.
A+E Networks has a portfolio of global brands that includes A+E, History, Lifetime, Lifetime Movies, fyi and Viceland. The integration of Blackbird will enable A+E Networks’ vast video library to be rapidly ingested and accessed in the cloud. Executives, producers, editors, marketers and others within A+E Networks will be able to view, edit and enrich content from anywhere, on any device. Blackbird will significantly accelerate the visibility, immediacy and management of A+E Network’s video archive for the repurposing of content.
Blackbird will also enable live clipping workflows. With the growth of live video aired across its portfolio, A+E Networks can quickly deliver content highlights to social media channels. In addition, the Blackbird Review app enables A+E Networks to review, comment and approve video content on handheld devices.
The agreement with A+E Networks continues Blackbird’s growth across North America and internationally. It follows recent deals with Peloton, MSG Networks, Deltatre, IMG, NRL and TownNews.