PGA of America, European Tour Team Up With NBC Sports for Digital Strategy of the 2020 Ryder Cup
A new, global Ryder Cup digital-media relationship has been formed by the PGA of America, European Tour, and NBC Sports Group. NBC Sports will develop a multi-platform Ryder Cup presence, including a comprehensive website that serves fans of both the U.S. and European teams and a new app that will enhance both the onsite and overall viewing experience. The long-term relationship begins in advance of the 43rd Ryder Cup at Whistling Straits in Wisconsin (Sept 25-27, 2020). The announcement was made by Jeff Price, Chief Commercial Officer, PGA of America; Rufus Hack, Chief Content Officer, European Tour; and Will McIntosh, Executive Vice President, Digital & Sports Consumer Businesses, NBC Sports Group.
The PGA of America and the European Tour will lead the sales process through their Global Partner Program, and NBC Sports will develop and execute customized digital activations for partners. Digital content for these Ryder Cup platforms will be provided by all three organizations, as well as NBC Sports’ colleagues at Sky Sports, which is owned by Comcast.
“This is an important next step in expanding the global reach of the Ryder Cup,” said Price. “This relationship will allow us to deliver the best possible digital, social and emerging technology experiences to fans around the globe. It will also add significant value for global brands that want to participate in this iconic sporting event as part of their marketing mix.”
“The 2018 Ryder Cup in France saw more than 22 billion social media impressions across the week – the highest in the event’s history – and this exciting partnership with two of our key partners will allow us to expand the reach of our award-winning social and digital content to even greater numbers,” said Hack. “It is fantastic news for fans who follow the contest avidly and also for the many global brands who are associated with one of the world’s greatest sporting occasions.”
“As one of the biggest events on the global stage, the Ryder Cup inspires great pride and is a highlight every two years of NBC Sports’ golf calendar,” said McIntosh. “Building upon our comprehensive news and event coverage, NBC Sports Digital now will super-serve fans with engaging content and interactivity across multiple digital platforms, tapping into the passion NBC Sports and Sky Sports have for this unique event.”
The Europeans were victorious in 2018 outside Paris with a decisive victory against the United States, extending their dominance on European soil for nearly three decades. The U.S. team, which has won two of the past three Ryder Cups hosted on U.S. soil, will be led in 2020 by Wisconsin native Steve Stricker as U.S. Captain, while Ireland’s Padraig Harrington will captain Europe. Next year’s Ryder Cup will be held at Whistling Straits (Straits Course) in Kohler, Wisconsin from September 25-27, 2020. Upcoming host sites include Marco Simone Golf & Country Club, Rome, Italy in 2022 and Bethpage Black, Farmingdale, New York in 2024.
Starting in 2020, NBC Sports Digital also will develop, power, and operate the back-end service to three of the PGA of America’s championship branded websites, including for the PGA Championship, KitchenAid Senior PGA Championship, and the PGA Professional Championship. Future PGA branded sites and their related products include:
- 102nd PGA Championship, TPC Harding Park, San Francisco, May 10-17, 2020
- KitchenAid Senior PGA Championship, Harbor Shores, Benton Harbor, Mich., May 18-24, 2020
- 53rd PGA Professional Championship, Barton Creek Golf Resort, Austin, April 26-29, 2020