With the Acquisition of Ooyala Flex Media Platform, Dalet Enters the Digital Distribution Space
The deal, officially announced last Monday, moves Dalet closer to being an end-to-end solutions provider
Last Monday, Dalet, a technology provider known largely for its production and content-management–media solutions, made a major move into the live-streaming–technology space, announcing the acquisition of Ooyala Flex Media Platform.
With the deal, Dalet adds a key piece to its portfolio and moves into providing a subscription/SaaS offering, a solution for servicing OTT and digital-media–distribution workflows.
Dalet is already well into the sports-video space with products like its Dalet Galaxy 5 MAM and production platform, Dalet AmberFin media-processing engine and transcoder, and Dalet Brio server. By adding digital distribution to its repertoire, the company is hoping to take another step as a viable end-to-end solution from clients of any and all sizes.
“The rationale of the acquisition is to be able to cover an even wider or larger part of the media-production and -distribution lifecycle,” says Kevin Savina, director, product strategy, Dalet. “It deepens our ability to answer the needs of our customers or our prospects, especially by deepening it in multiplatform distribution and OTT. In sports, that’s very important in general broadcast as well, so those are two of the key markets for us.”
Last week, Dalet CEO David Lasry said the modern metadata-management and -orchestration capabilities of the Ooyala Flex Media Platform brings what media organizations need to lower TCO, improve agility, and reduce time to market. Plus, adding the offerings of Dalet to Ooyala’s existing customers is a tremendous value add.
In speaking with SVG, Savina said the move is an acceleration of Dalet’s mission statement as a company and will help clients of both companies maximize the value of their assets from acquisition to distribution.
“When we’re onboarding Ooyala, it allows us to deliver that mission better,” he said. “We have more options for more customers. Also, [Ooyala’s] technology is great. It’s very modern technology, scalable, agile, easy to deploy. That’s also the value that we have in Dalet in terms of the way we develop our solutions, which are software-based, easy to install, and deploy. It’s not a change in direction [for us] at all. I would say it’s an acceleration into what has been our direction for many years already.”
The integration of Ooyala Media Flex into the Dalet ecosystem is happening quickly. Ooyala staff is being welcomed in in waves. First to join will be customer service and technical-support teams, followed by engineering.
The Ooyala brand with share exhibit space at Dalet’s booth at September’s IBC Show in Amsterdam.