The SVG Podcast: The Network/Team Relationship With AT&T SportsNet Rocky Mountain’s Brian Mitchell and Colorado Rockies’ Kent Krosbakken

How partnerships are creating unique content opportunities for every screen from the television to the videoboard

It’s one of the most important relationships in live sports television: the partnership between a network and the professional sports team for which it holds the live-game rights.

To take a look at an example of this partnership, we’re joined on the show by Kent Krosbakken, senior director, in-game entertainment and broadcasting, Colorado Rockies, and Brian Mitchell, executive producer, AT&T SportsNet Rocky Mountain, a Denver-based RSN. They discuss how a great relationship between an RSN and team can lead to better team access, lots of content sharing, and other mutually beneficial collaborations.

This interview comes from the stage of our annual SVG RSN Summit and was moderated by our Chief Editor Jason Dachman on June 24.

The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.

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To listen to all of the previous episodes of The SVG Podcast, visit SVG On Demand.