ES Broadcast Hire Replenishes UHD Camera Arsenal With Sony HDC-3500s

Broadcast rental specialist ES Broadcast Hire has further expanded its UHD camera inventory with the addition of a fleet of Sony HDC-3500 channels.

The acquisition follows recent purchases of Panasonic UHD system cameras and PTZ cameras, and means the company can now offer an even more comprehensive camera line-up, encompassing Sony, Grass Valley, and Panasonic solutions.

The HDC-3500 channels will service ES Broadcast Hire’s client base on both sides of the Atlantic, with the cameras available from the company’s UK, European and U.S. hire desks.

Announced at IBC 2018, the Sony HDC-3500 offers users the world’s first 2/3-inch 4K global shutter three-CMOS sensor system, which is designed to eliminate banding noise and the ‘jelly’ effect of rolling shutter cameras. The camera offers superb image quality with high sensitivity, low noise, and high dynamic range, as well as IP and 12G-SDI capabilities.

“We always strive to respond proactively where we identify there is demand for new technology, and we are very confident the HDC-3500 will prove to be an excellent and popular addition to our already expansive array of Sony UHD options,” said Andy Scott, General Manager, ES Broadcast Hire.

“The camera can be integrated seamlessly into Sony-based HD and UHD productions, ensuring consistency of colour and ‘look’ from shot to shot. It is also perfectly suited to the evolution of IP workflows and remote production.

“With this latest arrival strengthening further our existing fleet of Sony, Grass Valley and Panasonic channels, we are confident that we can deliver the perfect camera solution, whatever our clients’ production needs.”