Atlanta Falcons, Mercedes-Benz Stadium Introduce Two Fan Experience Apps
Story Highlights
The Atlanta Falcons and Mercedes-Benz Stadium have launched a newly redesigned team and stadium apps prior to kicking off the 2019 NFL season.
The two new apps have been built to provide a more immersive experience, bringing fans closer to the team and their favorite players both on and off the field, 365 days a year.
Inside Access 365 Days a Year
Placing content at the center of the fan experience, the new Falcons app features:
- Live streaming of all preseason games
- Breaking news
- Constant access to favorite players, coaches, and team officials
- Daily editorial coverage from Falcons insiders, including video and photo content, podcasts, and more
- Team store as well as exclusive retail opportunities
- Future free-to-play games
Official Game Day Resoure
The new app also takes the MBS gameday experience to an elite level by providing:
- Access to digital Ticketmaster account
- Easier ticket transfers
- Interactive stadium maps
- Concession and restaurant menus for favorite foods and beverages
- Parking and transportation
- 24/7 virtual concierge
- Falcons rewards – providing value to app users based on event attendance and brand loyalty that can be redeemed at food and beverage locations and the team store
“Two of our core values are to ‘Listen & Respond’ and ‘Innovate Continuously’ and we are constantly trying to raise the bar in order to deliver world-class experiences and access to our fans,” said Morgan Shaw Parker, AMBSE Vice President and Chief Marketing Officer. “I’m excited about what the future holds as we continue to tell powerful Falcons stories and deliver more immersive experiences to our fans. This new app just scratches the surface of what is to come.”
The new apps, both Falcons and MBS, will launch on Aug. 12 and are accessible by downloading through the Apple store. For fans who have an older version of the app, they can easily click on the update button in settings to update their device.
