Sports Content Management Forum: NASCAR Revs Up Cloud and AI Workflows With AWS

Earlier this year, NASCAR enlisted AWS as its standard for cloud-based machine learning and artificial intelligence workloads. NASCAR is now using AWS technologies to build cloud-based services and automate processes, as well as migrating its 18-petabyte video archive to AWS. By using AWS’s services, including Amazon Rekognition intelligent image and video analysis applications, NASCAR expects to save thousands of hours of manual search time each year and quickly deliver video clips on NASCAR.com and social media channels.

At the Sports Content Management Forum, Chris Witmayer, director of broadcast, production, and new media technology, NASCAR Productions, broke down the nuances of the new program.