Discovery, Gamut Combine Efforts to Bring OTT Lifestyle Packages
Gamut has announced a partnership with Discovery for local market OTT inventory ad sales efforts in the U.S. As part of the partnership, Gamut will have access to premiere seasonal events airing across Discovery’s top tier networks.
Combining the power of Discovery’s best-in-class content and coveted audiences, with the data-driven local market targeting capabilities of Gamut, offers advertisers an unparalleled opportunity to scale their local market OTT media campaigns with precision.
As OTT media consumption grows aggressively in the U.S., Gamut, a subsidiary of Cox Media Group, is perfectly positioned to help advertisers capitalize on this opportunity and reach highly-engaged and valuable OTT audiences with buying power.
“Gamut is obviously a market leader in the OTT industry and we are thrilled to be partnering with them to help advertisers reach and connect with their target consumers,” said Jill Steinhauser, Senior Vice President, Discovery. “With their team of in-house OTT experts, and data-driven local market insights, we see this partnership as a great opportunity to accelerate the growth of our OTT business.”
With Discovery’s acquisition of Scripps Networks, Discovery now delivers over 2 billion minutes watched per month and has a 20% share of key demos, A25-54 and W25-54 in the U.S.
“This is an exciting time for Gamut as we partner with Discovery to bring our advertisers access to Discovery’s world-class, brand-safe programming,” said Rachel Williamson, President, Gamut. “As advertisers shift their attention towards the growing OTT category, Gamut is perfectly positioned to meet the demand in the marketplace.”
As the trusted leader in the OTT industry, Gamut is dedicated to bringing its advertising partners the industry’s best content, audiences, and local advertising solutions. This preferred partnership with Discovery will allow Gamut to not only continue to lead, but define the OTT advertising space.