Bexel TSS Is Rebranded Bexel Sales as Core Mission Shifts to Comprehensive Sales Services

New graphics emphasize core mission of providing comprehensive sales services at competitive prices

Bexel, an NEP Broadcast Services Company, is rebranding Bexel TSS, its equipment-sales division, to Bexel Sales. The move realigns the brand name and logo with the company’s core mission to provide comprehensive sales services at competitive prices.

The rebranding not only moves the business unit forward but further demonstrates its commitment to equipment sales and asset liquidation with reliable customer service. Bexel Sales will continue to represent nearly 100 leading manufacturers of new equipment, a diverse inventory of pre-owned gear, and services that include broker and consignment options, asset liquidation through equipment auctions, and RF-reallocation solutions.

“This is an exciting time for our division, as we usher in steady growth for our new- and used-equipment–sales arm of the company,” says Dale Storz, VP, Bexel Sales. “It is our progress that has helped us refocus and look at our brand identity for what our business unit truly represents and unify our assets behind a clear, revitalized brand.”

The new brand name and logo define its capabilities as a full-service equipment-sales provider within the larger Bexel business. The rebranding has established new brand assets, including a logo, website address, company correspondence, and other visual marketing communications.

Since its inception in 1991, Bexel Sales has remained consistent with its core values, offering the capability of connecting clients with quality equipment that provides sustainable-technology investments.

For more information and to browse its inventory of new and used production equipment, visit http://bexelsales.com or contact [email protected].

For equipment rentals and broadcast services, clients can continue to refer to http://bexel.com.