Devoncroft Unveils 2019 Version of the Big Broadcast Survey

The 2019 Big Broadcast Survey (BBS) Reports are available. Now in its eleventh year, the Big Broadcast Survey remains the largest annual demand-side study of the global broadcast and media technology sector.

The 2019 BBS Reports were created after months of research, including interviews with technology end-users, global surveys of technology decision-makers, analysis of the end-user responses, and visualization of the data collected. Several thousand global technology professionals participated in the BBS during 2019, providing candid feedback on budgets, trends, technology deployments, and individual technology suppliers.

Based on feedback from technology vendors, media companies, and investors, we have updated the vendors, product categories, and market trends profiled in the 2019 BBS to better align with recent market developments.

The continual updates over the past decade have helped the BBS reports remain a critical reference for industry executives to improve strategic decision-making, customer engagement, marketing strategy, product planning, and sales execution. In addition to technology vendor and service provider strategic planning, BBS reports are also used frequently for M&A and investment activities by both buyers and sellers.

Three types of 2019 BBS reports are available:

• 2019 BBS Global Brand Reports: provides deep insight into how each more than 100 broadcast technology suppliers (see full list below) are perceived by market participants, along with comprehensive benchmarking of broadcast technology vendors on a wide variety of metrics
• 2019 BBS Product Reports: provide detailed information from buyers, specifiers, and users of broadcast technology products in 29 separate categories
• 2019 BBS Global Market Report: provides detailed information about industry trends, major projects being planned, current and future plant infrastructure, broadcast technology budgets, and planned deployment of new technologies including 4K, Cloud-based services, and IP-based technology infrastructure

For more participants in the report, click HERE.