The Switch Reveals New Branding, Website

The Switch has launched its new brand and website (www.theswitch.tv), with the strapline “Always On, Always There”. The new branding underlines the Switch’s comprehensive network reach and three decades of experience in live event production – setting the industry benchmark for quality, reliability and unmatched levels of service.

The Switch will publicly debut the new branding on its stand at IBC 2019 (Hall 5, A73), September 13-17 at RAI Amsterdam. On the newly designed booth, The Switch team will showcase the company’s growing global reach and expanded live production and video distribution services. In addition to the website and IBC, the new branding will appear across The Switch’s studio and production facilities in Burbank, Los Angeles, New York and London, its mobile equipment, and all its digital and social media platforms.

“The new branding reflects The Switch’s position in the modern landscape of live video production and transmission, in which we support some of the most talked about live events in sports, esports, news, entertainment, and enterprise,” says Kevin O’Meara, The Switch’s Vice President of Marketing. “Through our multi-platform global transmission network and mobile and at-home/remote video production capabilities, we deliver live content over linear TV, on-demand and streaming platforms – enabling viewers around the world to watch important events such as The Superbowl, The Oscars, The US Open – golf and tennis! – and many a Royal Wedding.”