MEDIAPRO Chooses Tedial for Corporate MAM Implementation

Tedial has been selected by MEDIAPRO to provide its Corporate MAM system for internal use within the MEDIAPRO Group of companies worldwide. System deployment is scheduled to begin in September 2019.

The solution, a multisite MAM, will provide several nodes that will be distributed worldwide to MEDIAPRO Group’s companies including Spain, LATAM, North America, France, and more. The solution will enable MEDIAPRO operators to find and access content distributed within each site facilitating the exploitation and distribution of media content.

The first site to become part of the corporate MAM is Globomedia, one of the first content producers in Europe, based in Madrid. Globomedia will digitize all its content, which will be allocated in the Tedial MAM. This site will be followed by the other MEDIAPRO Group of companies worldwide.

“We selected Tedial’s Corporate MAM solution as it’s the best fit for our global plans moving forward,” says Jordi Pañella CEO of UNITECNIC, the systems integration company of MEDIAPRO. “By providing multisite MAM, our operators across the world can very easily share content between sites enabling a fully integrated production approach.”

“We are delighted to announce this project at IBC 2019. MEDIAPRO is a global brand with sites around the world,” Esther Mesas, CSO/CMO, Tedial. “Our corporate MAM will increase productivity, significantly improve workflows and reduce costs.”