Intel Develops Immersive Highlights on the Official App of Manchester City
Manchester City’s official partner, Intel, has launched immersive highlights which provide fans with the opportunity to relive the greatest moments in a match from a completely new perspective.
Immersive highlights give fans an exclusive level of control over what they want to see from key positions on the pitch, providing more freedom, choice, and personalization.
They place viewers in the middle of the action, allowing them to see what it’s like to be on the pitch and better understand key choices and match strategy.
“The way which our fans consume the sport they love is constantly changing,” said Nuria Tarre, Chief Marketing Officer of City Football Group. “We always want to find new and exciting ways of engaging our global and growing fanbase, whether through new technology, great content or fun and engaging platforms. This next step in our relationship with Intel True View combines all three to bring our fans even closer to the action. We are proud to be the first team in the world to hand fans control of how they view immersive highlights.”
“It is another example of how we continue to apply an innovative mindset to connecting with our fans and running our organization in a dynamic and sustainable way.”
Intel True View uses a series of strategically positioned cameras that capture volumetric (pixels with volume) data to create unique 360-degree and 3D game action highlights.
The Etihad Stadium is equipped with dozens of 5K ultra-high-definition cameras, as well as on-premises Intel servers powered with Intel Core and Intel Xeon processors to crunch up to 1 terabyte of data for each 30-second clip.
Once captured, the immersive highlights are published to a mobile app where fans can select a player and take control by spinning and shifting the perspective for a complete 360-degree, volumetric vantage point.
Fans interact with a video highlight by selecting a single player’s perspective and then swiping or moving the mobile device to view the key moment through the player’s eyes.
“Intel’s pursuit of next-generation immersive media experiences continues with the launch of immersive highlights, marking another step forward in reimagining the sports experience for fans,” added James Carwana, Intel vice president and general manager of Intel Sports.
“Intel and Manchester City share a common goal of leveraging technology to deliver amazing experiences to fans, and we’re thrilled to extend our partnership with the Premier League champions with a new technology launch that will create new ways to tell the story of sports.”
Immersive highlights will be available for fans to watch on the official Manchester City app available for iOS and Android devices.