The SVG Podcast: CONCACAF CCO Heidi Pellerano & LaLiga North America CEO Boris Gartner

How international soccer organizations are tapping into America's diverse demographics

The popularity of soccer continues to grow in the United States, but its international leagues and organizations that are having the greatest impact on America’s diverse demographic.

On today’s episode of The SVG Podcast, we have a pair of conversations with key soccer execs that are using video to grow their fan affinity. Heidi Pellerano, Chief Commercial Officer for CONCACAF, offers a look at the state of the global game in this region and offers a peek back at the work done during this past summer’s FIFA Women’s World Cup and the Gold Cup.

We are also joined by Boris Gartner, CEO of LaLiga North America. LaLiga is the top domestic soccer league in Spain and is home to some global superpowers like Barcelona, Real Madrid, and Atletico Madrid. Boris will explain how his group is tasked with bringing his league to the U.S.

These talks took place at our SVG Soccer Summit Americas which was held in Miami on August 21, 2019.

This episode of The SVG Podcast is supported by Nutanix. Nutanix solutions streamline your workflow for higher productivity. Unlock new ways to create and deliver amazing content. Collaborate better to solve your media challenges. And visualize your desktop editing environments, including in Adobe Premiere and Avid Media Composer. If you are attending the NAB New York Show in October, be sure to visit Nutanix at their booth #N9125) to learn how Nutanix can deliver powerful yet simple solutions for your media workflows. Learn more at www.nutanix.com/solutions/media.

The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.

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