PRG Hires John Davidson as Esports Director of Business Development
PRG has hired former Head of GameStop Partnerships, John Davidson, as Director of Business Development, Esports. At PRG, Davidson will develop strategic partnerships and production opportunities that leverage PRG’s expertise for this quickly growing segment.
“We are excited to have John join PRG and guide the company’s efforts within esports,” said Jens Zimmerman, Global Sales Officer of PRG. “The esports phenomena has fully arrived on the global stage and, with our technical expertise, we are ready to help ensure the success of one-off events or world tours.”
Davidson was previously head of partnerships at GameStop where he initiated collaborations with global esports powerhouses Team Envy, OpTic Gaming and managed naming rights for Complexity Gaming’s headquarters – The GameStop Performance Center. Davidson has presented at TEDx and is an active speaker on youth marketing and gaming. He sits on the advisory board for Dallas Influencers in Sports and Entertainment (DISE) and serves as Board President for the Esports Trade Association.
“I’m excited to join PRG, a clear industry leader with professional expertise, and most importantly, respect for the space, understanding of our passion and a desire to benefit the community. The company’s capabilities and proprietary technology will give brands and fans unforgettable activations and experiences at esports events around the globe,” said Davidson.
PRG’s experience in esports includes some of the world’s largest events, including ESL One New York, League of Legends Worlds Final Tour and most recently, the Fortnite World Cup. PRG provides the most comprehensive and advanced suite of production services available for major events, and, with a network of over 70 offices on five continents, can execute anywhere in the world.