Alerus Center Upgrades Marquee, Concourse Signage With Daktronics

Daktronics has continued a partnership with Alerus Center in Grand Forks, North Dakota, to design, manufacture and install eight new LED displays. Four new marquee and exterior displays along with four new concourse displays were installed to connect with passersby and patrons inside the facility.

“The new video boards look fantastic,” says Spectra’s Danny Melise, assistant general manager of Alerus Center. “We are always looking for ways to enhance the customer experience here at Alerus Center so the ability to customize our concourse displays and even have a live feed of the University of North Dakota football games displayed in the middle is something our fans can enjoy.”

Outside the venue, two billboards featuring 10-millimeter line spacing were installed. Each measures 11 feet high by 35 feet wide. Additionally, two marquee displays featuring 8-millimeter line spacing were installed on the exterior of the building. Each measures 11 feet high by 21.5 feet high. These four displays appeal to those passing by and arriving at the venue to share upcoming events, sponsorships and other special messages.

Inside the facility, four concourse displays were installed to connect with patrons before, during and after events. Each display features 2.5-millimeter line spacing and measures 5 feet high by 20 feet wide. These are designed for up-close viewing, sometimes mere feet away from the displays, to bring additional advertising opportunities as well as engagement points to keep fans immersed in events held at the venue.

“Daktronics appreciates the opportunity to once again partner with the Alerus Center and the City of Grand Forks on these new displays,” says Matt Warnke, Daktronics sales representative. “The image quality for these exterior and interior displays once again shows Daktronics’ ability to provide state-of-the-art display technology with unmatched image quality. These new displays will offer the facility to digitally market their building and events in a variety of ways.”

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