Grabyo Pluses Live Broadcasts With Remote Commentary
Grabyo has launched ‘Producer Guest,’ a new remote contribution app that allows external guests to participate in a live broadcast.
Users can now bring in live guests from any location, allowing them to contribute their audio and video to a live broadcast remotely. Joining a broadcast is easy, with guests sending audio and video streams from laptops and mobile devices back to the Grabyo platform. Producer Guest can be run using just a web browser or smartphone.
Accessible anywhere, Producer Guest provides broadcasters, rights holders and publishers with a simple, powerful solution to provide alternative commentary to a live broadcast, add remote guests for a multi-location broadcast, or tailor distribution with local commentary or voiceovers. Localized feeds can be published to multiple markets concurrently, making live broadcasts more relevant to local audiences using their native language.
The increased need for localized content
As video consumption continues to move away from traditional media to social, digital and OTT platforms, more emphasis has been placed on delivering tailored, localized viewing experiences to audiences.
Consumers expect video to be delivered in their native language. This has been a costly challenge for broadcasters and rights holders using traditional broadcast hardware, when looking to deliver live content to multiple countries.
Producer Guest provides a solution to output multiple localized versions of a live broadcast without the need to have multiple commentators on-site, or without having to redo commentary for on-demand viewing. Producer Guest is accessible through a browser, ensuring commentary can be added from any location.
Creating a unique, alternative viewing experience
Producer Guest also offers publishers a way to create a different viewing or audio experience for viewers across digital platforms by bringing influencers or fans into a live broadcast.
Digital audiences, especially younger, more content savvy consumers, expect more interactivity when watching video online. Producer Guest provides a flexible way to bring anyone into a live broadcast, wherever they are located. The guest participation features combine with audience engagement and real-time social commentary tools integrated with Grabyo Producer. This brings limitless opportunities for publishers looking to create an authentic, digital-first viewing experience.