Fox Bet Becomes Official Partner of the Philadelphia 76ers
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FOX Bet has joined forces with the Philadelphia 76ers and marks the first time an online sports betting brand has partnered with an NBA franchise.
FOX Bet is already an Authorized Gaming Operator of the NBA. The new agreement will build awareness of its brand and app via the 76ers traditional, digital and social media assets, custom home game promotions, exposure on courtside and LED signage, and more. Under the agreement, FOX Bet will also present near-live game replays on 76ers Twitter, and become the Presenting Partner of the 76ers radio game broadcast on 97.5 The Fanatic (WPEN) and for the team’s “hype video” played on the scoreboard leading into the fourth quarter of its home games.
“To have the opportunity to tie the FOX Bet brand to one of the most iconic sports franchises in NBA history is absolutely thrilling,” said Robin Chhabra, Chief Executive Officer, FOX Bet. “This agreement connects us with an extremely passionate local fanbase in a unique way. We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season.”
“FOX Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community,” said Adam Davis, Harris Blitzer Sports & Entertainment Chief Commercial Officer. “Recognizing the passionate 76ers fan base, FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.”
In celebration of the agreement, FOX Bet customers in Pennsylvania and New Jersey will see special offers and promotions in the early part of this NBA season. In particular, fans in Pennsylvania and New Jersey who download and register for the FOX Bet sportsbook app will receive $20 toward their first wager.
