Eleven Sports Picks Up Blackbird for Content Editing, Publishing in the Cloud

Blackbird has been chosen by Eleven Sports for the rapid editing and publishing of sports content to fans online. The contract is for two years.

Eleven Sports, part of global sports investment group Aser Ventures, is one of a new breed of broadcaster who are redefining how global sport is packaged and delivered. Eleven Sports’ innovative OTT platform is at the core of a platform-agnostic approach, engaging fans across on-air, online and social media – delivering thousands of hours of top-class sporting action per year to millions of paying customers.

The company will integrate Blackbird into its video infrastructure and use it to rapidly clip, edit and publish sports content seconds after live to its social channels and OTT platforms in Belgium and Portugal. Eleven Sports’ social media, marketing, digital and production teams will be able to easily create clips and highlight packages for sports fans to enjoy.

“We want to give our fans access to the best sporting moments as quickly as possible and Blackbird will play a big role in helping us do that,” says Stevie Rowe, Head of Production, Eleven Sports. “They have a great product and we’re really looking forward to working with them.”

Eleven holds rights to a wide array of premium sports properties in territories around the world including the UEFA Champions League, Premier League, La Liga, Bundesliga, Serie A and League 1, as well as the NBA, NFL, UFC, and Formula One.

“I am delighted to have a dynamic and innovative broadcaster like Eleven Sports as a customer of Blackbird. Together Blackbird and Eleven are redefining and reshaping long-established business models and industries,” says Ian McDonough, CEO, Blackbird. “Eleven have selected Blackbird for its unparalleled speed to air, high quality output and easy scalability. We look forward to expanding with them as they grow.”