SVG on Demand: Inside BlizzCon and the Blizzard Entertainment Esports-Content Factory

Over the past half decade, Blizzard Entertainment has developed one of the most extensive portfolios of esports content in the industry — totaling more than 25,000 hours –— and launched the groundbreaking Overwatch League and the upcoming Call of Duty League. Get an inside look at its recent BlizzCon production, as well as at how Blizzard produces and manages its massive content and broadcast portfolio in this presentation made at the SVG Esports Production Summit in L.A. last month.

Blizzard broadcasts its live esports events in up to 15 languages and has an extensive branded-content portfolio to support its league-sponsor deals and a feature-rich internal paywall product. BlizzCon is the crown jewel of Blizzard’s live events, with more than 211 unique broadcast streams to 17 outlets in 18 languages. In this keynote session, Pete Emminger, VP, global broadcast, Activision Blizzard Esports, and Saralyn Smith, BlizzCon executive producer, Blizzard Entertainment, provide an in-depth overview of their groundbreaking esports-production workflows.