Esports Production Summit: NBA 2K League’s Matt Arden on Advancing the Esports Viewing Experience
As the NBA 2K League readies to enter its third season, what does the esports org have in store?
When it comes to American sports leagues leading the way in the world of esports, look no further than the NBA. Readying to enter its third season, the NBA 2K League has established itself as one of the more innovative brands from the traditional sports world to enter the esports ecosystem.
At the SVG Esports Production Summit, Matt Arden, Head of Content and Media at NBA 2K League chats about what his first year with the league was like, what enhancements did he try to the bring to the table, and what the league has up its sleeve for season 3.
For more one-on-one interviews, full even panel sessions, keynotes, and much more, visit SVG On Demand.