Esports Production Summit: Allied Esports’ Jud Hannigan on Recent Brand Expansion

The esports-venue boom is upon us. As huge amounts of dollars are pumped into sites across the country for all-new arenas, leagues and teams are figuring out ways to turn these buildings into year-long experiences. One particular entity, Allied Esports International, is changing its strategy and retrofitting operations to fit into everyday destinations.

At the SVG Esports Production Summit, SVG Associate Editor Kristian Hernandez spoke with Allied Esports International co-founder and CEO Jud Hannigan about the strides the company has made since the opening of HyperX Esports Arena in March 2018 and where the brand is expanding as esports continues to grow.