Maxon and Red Giant Announce Merger
In a significant deal for the post production and digital content creation industries, 3D and Motion Design/VFX Software vendors Maxon and Red Giant have reached a definitive agreement to merge under the media and entertainment division of Nemetschek Group. The transaction is expected to close in January 2020, subject to regulatory approval and customary closing conditions.
Maxon, best known for its flagship 3D product Cinema 4D, was formed in 1986 with a passion for providing extremely powerful, though exceptionally accessible 3D software solutions. Artists across the globe rely on Maxon products to create cutting-edge visuals. In April of this year, Maxon acquired Redshift, developer of the GPU-accelerated Redshift render engine.
Since 2002, Red Giant has built its brand through award-winning products such as Trapcode, Magic Bullet, Universe, PluralEyes and its line of innovative visual effects software. Their unique, industry-standard tools are staples in the fields of film, broadcast, and advertising. Red Giant has differentiated itself in the industry through its artist-driven approach to software creation and its popular training and award-winning short films.
The two companies provide tools for a who’s who of production companies including ABC, CBS, NBC, HBO, BBC, Sky, Fox Networks, Turner Broadcasting, NFL Network, WWE, Viacom, Netflix, ITV Creative, Discovery Channel, MPC (Moving Picture Company), Digital Domain, VDO, Sony, Universal, The Walt Disney Company, Blizzard Entertainment, BMW, Facebook, Apple, Google, Vitra, Nike and many more.
“This merger is a major milestone, not only for Maxon and Red Giant but also for the design industry as a whole,” says David McGavran, CEO of Maxon. “Our combined technology and knowhow have the potential to progressively reshape the content creation landscape for years to come.”
“The combination of our companies is an exceptional fit of people, culture and technology,” says Chad Bechert, CEO of Red Giant. “We look forward to working together under a shared vision of how to design powerful and approachable software to serve creative artists around the world.”