SVG Summit: Peter Hutton Outlines the Present and Future of Sports on Facebook

The social media giant's Director, Global Sports Partnerships dives into the latest best practices

Peter Hutton is no stranger to the sports media landscape. As the former CEO of Eurosport and co-CEO of MP & Silva, the veteran executive now finds himself at the center of sports and social media at Facebook as the platform’s Director, Global Sports Partnerships.

In this conversation from the 2019 SVG Summit, learn how Facebook is looking to unlock sponsorship opportunities; drive ticket, merchandise, and subscription sales; as well as its efforts around live rights and much more.

The session is moderated by Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services.

For more video and audio content from the 2019 SVG Summit, continue to visit SVG On Demand in the coming days.