SVG Summit: Peter Hutton Outlines the Present and Future of Sports on Facebook
The social media giant's Director, Global Sports Partnerships dives into the latest best practices
Story Highlights
Peter Hutton is no stranger to the sports media landscape. As the former CEO of Eurosport and co-CEO of MP & Silva, the veteran executive now finds himself at the center of sports and social media at Facebook as the platform’s Director, Global Sports Partnerships.
In this conversation from the 2019 SVG Summit, learn how Facebook is looking to unlock sponsorship opportunities; drive ticket, merchandise, and subscription sales; as well as its efforts around live rights and much more.
The session is moderated by Ken Kerschbaumer, SVG, Co-Executive Director, Editorial Services.
