SVG Summit: How Gambling Will Impact Sports Media in 2020
Execs from ESPN, NBC Sports, and Sportradar share their takes on the trajectory of sports-betting content
Gambling. It’s on everybody’s and every state’s mind as a means to drive not only revenue growth but also ratings as viewers will have more reasons to tune in.
At the 2019 SVG Summit, key execs with experience in designing content for the sports bettor answer key questions: How are broadcasters approaching gambling from a programming standpoint? Do regional sports networks have an advantage over national networks? And how quickly will the legalized betting landscape evolve?
The discussion featured Steve Byrd, head of global strategic partnerships, Sportradar; Mike Morrison, VP, business development, ESPN; and Damon Phillips, SVP/GM, NBC Sports Washington. This session is moderated by Jason Dachman, chief editor, SVG.
For more video and audio content from the 2019 SVG Summit, visit SVG On Demand.