Game Changer MVP Rebrands as Xcite Interactive; Teams With XFL, Multiple College Football Bowl Games
To start 2020, Game Changer MVP is making multiple business moves. First, the company is adopting a new look and name as Xcite Interactive. In addition, the team will be involved in the first season of the XFL. Lastly, Xcite played a role in multiple college football bowl games.
With the start of a new year and a new decade, the company has unveiled an updated brand identity, which includes a new logo and colors. Customers can see the logo transition on their social media platforms (LinkedIn and Twitter) as well as their website. The company believes that the new look better matches what they have become since 2014 – a company ingrained with interactive content, production, and event consultation for sports & entertainment properties around the world.
Starting this February, the XFL kicks off in eight cities and Xcite Interactive will be working with seven of the teams to help put on a show. Xcite’s events department will be running the game presentation, including both content and interactive gaming.
College Football Bowl Season
Xcite Interactive partnered with Florida Citrus Sports and Redbox to create unique fan experiences for the 2019–20 Bowl Game Season. Florida Citrus Sports featured the new Filter Fan Cam 3.0 at Camping World Stadium during the Camping World kick-off, Florida Classic, VRBO Bowl, and Camping World Bowl.