Fox Sports Experiences Stellar Digital Year With 21 Billion Minutes, 5.6 Billion Video Views
Story Highlights
With 5.6 billion total video views across social and streaming digital platforms and a third consecutive year of double-digit growth — up +22% over 2018 — Fox Sports delivered its best-ever digital video consumption year in 2019. Fans viewed a total of 21 billion minutes (+21% YoY) across all content.
Each of the brand’s social media platforms — Facebook, Instagram, Twitter, and YouTube – hit record years in video views for an aggregate +24% YoY increase, and average time spent viewing was up +6% YoY. Fox Sports also reached its best streaming year ever, up 20% YoY in video views.
“We served more fans than ever in 2019, staying committed to the live sports that matter to our brand and unique on-air personalities that bring them to life,” said David Katz, EVP/Head, Digital, Fox Sports. “Each of our digital platforms brought fresh content perspective to a record-setting Women’s World Cup and action-packed fall sports season featuring NFL, World Series and the launch of WWE Smackdown. We’re excited to kick off 2020 by bringing unique storytelling to Super Bowl 54 on Fox for a huge, engaged audience.”
Additional 2019 highlights:
- The FIFA Women’s World Cup France 2019 garnered 539 million total minutes streamed, up +743% from 2015.
- Skip and Shannon: Undisputed reached one billion lifetime YouTube views in December
- Social video views grew across multiple major sports in 2019: NASCAR (+118%), NFL (+97%), College Basketball (+64%), MLB (+64%), College Football (+38%)
- NFL on Fox streaming delivered its best regular season ever, with NFL Sunday audience* growing +57% year-over-year.
- World Series Game 7 was Fox Sports’ most-streamed Fox MLB game ever, with an, up +2% from the previous record held by Game 7 in 2016.
- The Big Ten Championship was the most-streamed college football game ever on Fox, up +68% vs. the 2018 Big Ten Championship. Fox College Football’s regular-season audience grew +24% YoY.
