PGA Tour Agrees to Partnership With Facebook for Digital Content During 2020 Schedule
The PGA TOUR is entering an expansive agreement with Facebook to distribute daily highlight packages globally on Facebook Watch in 2020 starting at this week’s Farmers Insurance Open.
These expanded highlights will feature content from the TOUR’s core telecasts, along with content from PGA TOUR LIVE, the TOUR’s OTT service featuring more than 1,200 hours of exclusive Featured Groups coverage in 2020.
“We’re excited to expand our partnership with Facebook by delivering additional content for our fans,” said Chris Wandell, VP, Media Business Development at the PGA TOUR. “This is in response to our fans’ appetite for additional coverage packaged in a way that is convenient for them to consume.”
The TOUR will create a robust and timely highlights experience for PGA TOUR fans around the world on Facebook Watch. Fans can stay up to date with the latest highlights by following the PGA TOUR Facebook Page. Content will be posted daily at the completion of each tournament round. As part of the agreement, the TOUR will also engage fans in its Facebook Group, The Gallery, with interactive elements such as Facebook Lives and Facebook Watch Parties.
“We’re thrilled to add PGA TOUR recaps to our growing portfolio of sports highlights on Facebook Watch,” said Sidhant Rao, Facebook Sports League Partnerships.” Through this content, as well as products such as Facebook Groups and Watch Party, the TOUR will be able to engage its fans in exciting new ways this year.”
In 2018, the PGA TOUR and Facebook teamed up to stream live coverage from THE PLAYERS Championship and several other PGA TOUR events leading into the 2018 FedExCup Playoffs.