Synamedia Finds New Partnerships With WWT, USSI Global
Synamedia has entered into an international strategic partnership with technology and supply chain service provider World Wide Technology (WWT). In addition, the company is also partnering with USSI Global to serve joint customers in the United States.
The companies are joining forces for sales and delivery management, and this mutually beneficial partnership will provide Synamedia’s best-in-class video products and solutions to WWT’s customers while helping to strengthen Synamedia’s reach across regions. WWT’s network augments the distribution of Synamedia’s products to satellite DTH, cable, telco and OTT operators, broadcasters, and media companies around the world, a key step for Synamedia as it continues to expand its partner program with the best-of-breed technologies and services to help its customers excel.
“We’re thrilled to be joining Synamedia’s partner program because it enables us to offer more, quality video services to our valued customers, ” said Brent Massey, Area Vice President, GSP MSO and Media, WWT. “The businesses who trust both Synamedia and WWT have very diverse needs, from video software to storage and we are committed to delivering the right answers for them. Making Synamedia’s best-in-class video solutions such as those for live OTT, ATSC 3.0, Content Delivery Networks and more available to customers via our single source of delivery management aligns well with both companies’ goal to provide the best customer experience.”
“Through our partnership with WWT, our customers will benefit from the great service, system integration, and logistics management capabilities WWT has built its brand on,” said Dave Longaker, Senior Vice President and General Manager, Americas, Synamedia. “Leveraging WWT’s international reach and their strong technical expertise and experience with our award-winning portfolio, our partner program and work together will be focused both on reaching new customers as well as strengthening our relationships with existing customers by providing an expanded set of solutions and services.”
Through this collaboration, USSI will provide technical and logistics support, fulfillment and deployment services for both new and existing Synamedia video network customers. The companies will also partner to help customers with a go-to-market strategy for ATSC 3.0, the next-generation broadcast standard.
Synamedia’s best-in-class video distribution technology and existing relationships within the broadcast and service provider sectors enable USSI to expand its content portfolio to meet the digital content distribution needs of their customers. USSI provides systems integration services – including factory testing, deployment, and installation – for customers of Synamedia’s PowerVu distribution systems, as well as logistics, fulfillment and signal authorization services for users of Synamedia’s D9800 Network Transport Receiver to support high-efficiency video coding (HEVC) and ultrahigh-definition (UHD) delivery over satellite and IP terrestrial content distribution networks. Additionally, USSI provides on-site assistance and software updates for Synamedia’s PowerVu Network Center users.
“We’re thrilled to be trusted by Synamedia to bring its best-of-breed video network technology to our joint customers in the U.S.,” said David Christiano, CEO and President, USSI. “Not only does this partnership allow us to expand the portfolio of services available to our customers, but it also enables us to broaden our reach and provide third-party equipment to all users of Synamedia’s PowerVu portfolio. We share Synamedia’s commitment to delivering the best services and technology, and our customers will benefit from the expanded offerings and capabilities at the heart of this partnership.”
“As the industry continues to transition to cloud-based environments, we are working closely with USSI to provide the software integration necessary to achieve the functionality that our customers need to continue being successful,” said Longaker. “We’re constantly seeking the best technical support and fulfillment services, and USSI has been an instrumental partner in seamlessly integrating and maintaining our solutions, helping our joint customers to win in the age of infinite entertainment.”