The SVG Podcast: Sports Betting — What It Means for the Sports-Media Industry

Execs from ESPN, NBC Sports, and Sportradar share their visions for the future of sports-betting content

It’s Super Bowl Week, and, if forecasters are correct, Super Bowl LIV promises to be the most gambled on Super Bowl in history. According to analysts at PlayUSA.com, this year’s big game is expected to haul in approximately $400 million in total legal bets.

But the Super Bowl is just the tip of the iceberg. If 2019 was a year when states, leagues, and sports books positioned their chips, 2020 is poised to be a year when sports betting truly breaks out. And it’s inevitably having a major impact on live sports-video production.

That’s the topic we dive into on the show today with Steve Byrd, head of global strategic partnerships, Sportradar; Mike Morrison, VP, business development, ESPN; and Damon Phillips, SVP/GM, NBC Sports Washington.

Each will share his own experiences in the growing space and tackle important questions: How are broadcasters approaching gambling from a programming standpoint? Do RSNs have a built-in advantage? How much quicker will more states come on board and continue to grow the pie?

This conversation comes from the stage of the SVG Summit and was recorded on Dec. 17. Here to take you through it is your moderator for this talk: our Chief Editor Jason Dachman.

This episode of The SVG Podcast is supported by Blackmagic Design, whose ATEM Constellation 8K is a new Ultra HD live-production switcher with many features that you can combine to make an incredibly powerful 8K switcher. It provides 4M/E, 40 x 12G-SDI inputs, 24 x 12G-SDI aux outputs, four DVEs, 16 keyers, four media players, four multiviewers, SuperSource, and standards conversion on every SDI input. It’s a pretty sweet console. For more, visit the company online at blackmagicdesign.com.

The SVG Podcast is for the sports-video–production professional looking to keep up with the latest in sports-video–production operations and technology. The program features interviews with some of the biggest, most influential names in the sports-video business talking trends and topics that are making an impact on the industry.

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Brandon Costa: @SVG_Brandon