Media Links Names Andy Armstrong to VP of North American Sales

Media Links has appointed Andrew “Andy” Armstrong to the newly created position of Vice President of Sales, North American Cable Markets.

“I am excited to have the opportunity to develop the cable market for Media Links,” says Armstrong. “With the company’s innovation, technology & services reputation, vision and the strong team in place, my objective is to deliver these same core principals into the North American cable industry and to build on the company’s solid foundation in the media & entertainment industry.”

Armstrong has a comprehensive understanding of the media workflows and business needs across the North American cable/MSO industry. In this new role, he will establish new revenue opportunities for Media Links through his thorough understanding of the challenges that cable service providers face.

“We welcome Andy to the Media Links sales management team,” says Al Nuñez, Media Links Senior Vice President of Sales for Americas & EMEA. “Andy’s extensive experience in cable television spans more than 25 years, and his highly regarded reputation and technology expertise will be valuable as the company expands to serve the ever important cable sector.”

Prior to joining Media Links, Armstrong has numerous recognized achievements at companies including General Instruments, Concurrent, Ericsson, AWS/Elemental, ARRIS and nCUBE, among others. His roles included developing strategic market and business initiatives, all while leading sales efforts and building alliances and partnerships. He has been instrumental in establishing and delivering new product introductions into the North American Cable industry throughout his career.